Made for those who drive hockey.
So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros.
But not all this passion and heart steps out onto the ice. Behind every game and in every community are the drivers of hockey. Parents, siblings, grandparents, coaches, arena staff, equipment managers, skate sharpeners, billeting families, trainers, and fans.
Made for those who drive hockey is all about them.
BROADCAST
The backseat of a Hyundai SUV is a place to let your guard down, scream at the top of your lungs, reflect, and above all, share in our love of all things hockey with the people we care about the most.
SOCIAL
We were thrilled to team up with the 2024 Rookie of the Year, Connor Bedard.
But when he re-shared our video on Instagram? Let’s just say, that was our highlight reel.
Beyond the Board Q&A Series
We had the chance to rub shoulder pads with some of the NHL’s finest and ask them the questions we’ve all been dying to know.
Goals & Dreams Initiative
Sometimes a little surprise goes a long way. For Hyundai and the NHLPA, their surprise went across Canada to some very deserving hockey fans.
RADIO
Two things are known during the NHL playoff season: someone will take home the Stanley Cup, and Hyundai’s Race to the Cup Sales Event begins. So, when everyone was talking hockey, we decided to speak their language. Filthy dangles, bruh.
OOH
Like hockey, Hyundai has a team of star players ready to take on the ice, the cold, and a few bumps along the way.
With over one million hockey cards created, we invited guests and customers from across the country to collect them all.
Fun fact: This was my debut as a “professional photographer”.
